Urban Unrest

15 August 2005 | Pacifica | Ernesto Aguilar

Imagine a KPFT listener. She is sitting across from you, spends more time listening to your station than any other and has disposable income. You want her to make her first-ever contribution to the station.

1. What would you say? What pitch points/issues?

2. How much you would ask for?

3. How long would it take you to convince her to give?

4. Will the pitch message resonate with what the listener believes about herself, the station and its programming?

5. Will what I say help the listener place a monetary value on her use of the station, the benefits she derives from listening and the need for her financial support?

6. Will the pitch result in a more immediate response using a method that is most helpful to the station? (e.g. credit card or EFT pledge)

7. Will my appeal increase the likelihood that she will give again at the same level or more?

THANK YOU AGAIN FOR TAKING THE TIME TO BE YOUR BEST!

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