Urban Unrest

09 August 2005 | Pacifica | Ernesto Aguilar

Thanks again for being here on Sunday morning and for taking time to prepare for the drive. You are awesome!!!

Here are some notes…

* Focus on what the listener gets, not what the station needs.
* Focus on number of members takes the $ pressure off
* This is a mini-drive, one week. Usually, they are at least 2 weeks.
* go ahead and LAUGH!
* “Upgrade your listenership to listener-sponsorship.” - Said
* review stories or features of your program
* you cannot give the phone # too much!!!
* more than 90% of the station’s support comes directly from listeners
* SUGGEST A PAYMENT TYPE
* “Don’t just join the conversation, JOIN THE STATION!”
* Listen to archives of other pitches
* Send me an EMAIL LETTER that I can send to your supporters
* new ideas help with motivation
* listen to others…get a fresh outlook!
* discuss with other programmers - learn from each other
* preparation makes a difference!!!
* don’t go too long with a pitch, plant an idea and return to your program

GREAT WORK!!! And it was fun too!
Links to the membership drive manual (aka pitch book) are below…

http://kpft.org/funddrive/pitchbook2005.rtf

http://kpft.org/funddrive/pitchbook2005.pdf
Thanks again for preparing to do your very best fundraising for KPFT!!!

Donna M. Platt
Development Director
KPFT 90.1 FM Houston
Pacifica Radio
713-526-4000 x315

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