CPB Request
The Corporation for Public Broadcasting is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime. The goal of the survey is to build on the knowledge created from the 2004 and 2006 AAU Studies and to determine what, if anything, has changed relative to the general adult television viewing audience with respect to their awareness of public television, their attitudes toward public television, and their usage of public television, all within the context of all television viewing sources.
Please download the Request for Proposals for detailed information, including proposal requirements.
Eligibility
The ideal vendor will have broad familiarity with and passion for the mission of public television. The selected vendor will also have an established track record of success in conducting quantitative research with an emphasis on rigorous respondent screening, superior interviewing expertise, and insightful analysis. Evidence of creativity in the communication of research findings and helping strategic groups translate research into action are also required. Broad knowledge of media — commercial and public, traditional and non-traditional — is essential, as is some experience in the not-for-profit arena. Vendor must also include competencies in marketing skills applied in the dissemination of research data in user-friendly formats, and basic project management.
Please contact Terry Bryant at tbryant@cpb.org with any questions.
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