Imagine a KPFT listener. She is sitting across from you, spends more time listening to your station than any other and has disposable income. You want her to make her first-ever contribution to the station.
1. What would you say? What pitch points/issues?
2. How much you would ask for?
3. How long would it take you to [...]
Thanks again for being here on Sunday morning and for taking time to prepare for the drive. You are awesome!!!
Here are some notes…
* Focus on what the listener gets, not what the station needs.
* Focus on number of members takes the $ pressure off
* This is a mini-drive, one week. Usually, they are at [...]
Urban Unrest is a blog on new and old media, media justice, race, culture, politics and society and is hosted by Ernesto Aguilar, currently program director at Pacifica Radio KPFT in Houston.
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